A recap of ‘The Art of Effective Digital Advertising’ submitted by PG电子官方平台注册 Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place it and how to measure its effectiveness. PG电子官方平台注册 Canada’s Western…
Read MoreWhile the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of…
Read MoreCannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world and unpacks both emerging trends and critical developments coming out of…
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