If you are new to digital media marketing or just want to stay current with what is happening in the ever changing digital ecosystem, 这门课是给你的. This crash course provides a comprehensive introduction to the digital marketing and advertising industry and is taught in an interactive classroom format that provides plenty of time for class discussions so bring your questions.

学习成果

  • Develop a foundational knowledge of the most used digital marketing platforms and tactics in Canada, 包括如何使用它们, 购买并测量
  • PG电子官方平台注册 the digital media terms and concepts you need to navigate the digital ecosystem
  • PG电子官方平台注册 the basics of how digital media campaigns are delivered and tracked

日期及地点

日期Time语言聚会地点
2023年9月27日上午十时至下午五时英语虚拟

If you have any questions about participating remotely or if you have a question about the course, 请透过电邮联络我们 courses@composingmoments.com.

注意:

  • 课程包括午餐休息时间
  • 课程结束时间可能有所不同
  • 所有课程时间都被列为EST

课程

1.0引入

  1. 1.1: The State of Digital Marketing in Canada
  2. 1.2: The Digital Marketing Ecosystem: Meet the Players
  3. 1.3 .付费，赚取 & 所有媒体

2.0搜索引擎营销

  1. 2.1:搜索在市场营销中的作用
  2. 2.2: 搜索引擎优化(SEO) Overview
  3. 2.3:付费搜索如何运作

3.0展示广告

  1. 3.1:桌面显示广告格式
  2. 3.2:展示广告创意最佳实践
  3. 3.3 .购买展示广告
  4. 3.4 .移动显示广告格式
  5. 3.5 .移动展示广告创意

4.0视频广告

  1. 4.1:加拿大数字视频景观
  2. 4.2:视频广告格式
  3. 4.3: Buying Digital Video – Placements and Measurement
  4. 4.4:视频创意最佳实践
  5. 4.5: The Future of Video: OTT and Connected

5.0原生广告

  1. 5.1:原生广告广告形式
  2. 5.2:为什么它有效
  3. 5.3:披露指引

6.0内容营销

  1. 6.1 .如何开发优质内容
  2. 6.2:内容案例研究
  3. 6.3:内容测量

7.0社会化媒体营销 & 广告

  1. 7.1:为什么品牌喜欢社交
  2. 7.2:衡量拥有的社会
  3. 7.3 .付费社交
  4. 7.4 .影响者营销

8.0电子邮件营销 & 广告

  1. 8.1:为什么电子邮件很重要
  2. 8.2:有效的电子邮件营销技巧
  3. 8.3 .衡量电子邮件
  4. 8.4: CASL

9.0移动营销 & 广告

  1. 9.1:移动营销概述
  2. 9.2:短信营销
  3. 9.3 .手机应用

10.0程序化的影响

  1. 10.1:为什么要转向程序化
  2. 10.2:程序化是如何工作的?
  3. 10.3:纲领性练习
  4. 10.4:交换类型

11.数字竞选过程

  1. 11.1:工作流概述
  2. 11.2:活动类型
  3. 11.3:品牌安全/适宜性
  4. 11.4:媒介研究与测量
  5. 11.5:可视性
  6. 11.6:广告是如何被传播的
  7. 11.7 .数字广告定位
  8. 11.8:跟踪和测量
  9. 11.9 .活动归因

12.0政策法规

  1. 12.1:为什么这很重要
  2. 12.2:加拿大法规
  3. 全球监管

奖状

  • This crash course on the fundamentals of Integrated Digital Marketing does an amazing job at teaching us the basics of the advertising world, with a strong Canadian perspective of the digital landscape.  – Justin Teng, Sales Support Specialist, DAC Group
  • 作为数字营销的新手, I consider this course to be excellent and it helped me a lot to understand some basic stuff in my new job. – Irshad Ruhomutally, Senior Consultant Digital Performance, Intact Insurance
  • Great introduction for my entrance into the digital world. ——匿名
  • Would highly recommend and take another course.  It was a perfect general overview of digital marketing. ——匿名

课程政策

取消

If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that PG电子官方平台注册 needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), 由与会者选择, 将由加拿大PG电子官方平台注册提供吗. 然而, PG电子官方平台注册不负责, 或提供任何金钱补偿, any expenses incurred by the registrant or attendee (including, 但不限于, 不可退票机票, hotel fees or change fees) due to such a cancellation.

转移

Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.

付款

Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, 工作坊或研讨会. You are not confirmed until payment in full is received by PG电子官方平台注册, 并向您发送一封确认邮件.

版权

All printed materials provided by PG电子官方平台注册 are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by PG电子官方平台注册 may be scanned, 复制, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).


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