数据是数字营销的货币. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important that you, 作为数字营销专业人士, have a good understanding of how data is gathered, implemented and governed so you can make the best possible decisions and see the best return on your marketing efforts.
学习成果
This course will focus on the role data plays in all aspects of the digital marketing campaign. 因此，你将学习:
- 如何收集和管理数据
- 如何将数据应用于营销目的, regardless of where you sit in the digital advertising ecosystem
- 数据策略
Attendees will come away with an elevated knowledge of the data used in digital marketing and will have the chance to participate in lively discussions with our instructors as well as fellow course attendees.
谁应该参加?
The course is for any marketing and/or media professionals who understand are looking for a better understanding of data’s role in digital marketing and how it can be leveraged to achieve outstanding results.
It is recommended that you have a fairly good understanding of digital marketing before attending this course.
日期及地点
| 日期 | Time | 语言 | 聚会地点 |
|---|---|---|---|
| 2023年1月31日 | 上午十时至下午五时 | 英语 | 虚拟 |
If you have any questions about participating remotely or if you have a question about the course, 请透过电邮联络我们 courses@composingmoments.com.
注意:
- 提供课程 几乎 除非另有说明
- Course include a break for lunch and end times may vary
- 所有课程时间均为美国东部时间
课程
1.0 -数据入门
- 1.1:广告中的数据简史
- 1.2:数据类型
- 1.3:数据生命周期
- 1.4:数据用例
2.0 -数据收集方法
- 2.1:数据收集技术概述
- 2.2:如何评估数据提供者
3.0 -数据处理
- 3.1:数据处理技术概述
- 3.2: ID机制
- 3.3:入职和匹配
4.0 -动态数据
- 4.1: How data can be activated throughout the campaign
- 4.2 .归因建模
- 4.3:分类法
5.0 -数据策略
- 5.1:自律vs监管
- 5.2:加拿大立法
- 5.3:国际立法
- 5.4:数据所有权
6.0 -回顾和提问&A
- 6.回顾讨论的内容
- 6.2:与会者讨论与提问&A
奖状
- I valued the training and it offered me exactly the information I hoped to gain by attending. 它呈现得很好，互动性很强. We had a mix of attendees including Agency, Publisher and Outdoor. 每个人都参加了. I am already using knowledge I gained from the workshop. I highly recommend the 数据基础 Workshop. – Deborah Frye, VP National Advertising Sales, Glacier Media Inc.
课程政策
取消
If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.
NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.
In the event that PG电子官方平台注册 needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), 由与会者选择, 将由加拿大PG电子官方平台注册提供吗. 然而, PG电子官方平台注册不负责, 或提供任何金钱补偿, any expenses incurred by the registrant or attendee (including, 但不限于, 不可退票机票, hotel fees or change fees) due to such a cancellation.
转移
Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.
付款
Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, 工作坊或研讨会. You are not confirmed until payment in full is received by PG电子官方平台注册, 并向您发送一封确认邮件.
版权
All printed materials provided by PG电子官方平台注册 are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by PG电子官方平台注册 may be scanned, 复制, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).