Whether you’re new to sales or just new to digital media sales, this intensive two-day course will help you take your career to the next level. The course focuses on the key areas of understanding you need to have know in order to be a successful and knowledgeable digital media salesperson:

  1. Comprehending the Digital Advertising Ecosystem
  2. Prospecting and Conducting a Client Needs Analysis
  3. 表达能力(书面和口头)
  4. Managing Digital Advertising Campaigns and Analyzing Campaign Performance
  5. Building your Personal Brand/Thought-Leadership

Through a combination of instructor lead analysis of these topics and exercises (准备好参与!), attendees will come away with an elevated knowledge of digital media, the sales process and what soft skills are required to take your career to the next level.

谁应该参加?

Sales teams at publishing organizations (digital or traditional). Perfect if you’re part of a publisher or network sales team and want to effectively sell online advertising and the benefits of digital.

Also a good prep course for those who are preparing to take the 数字媒体销售证书 exam.

日期及地点

DateTimeLanguageVenue
Feb 9 & 10, 2023上午十时至下午五时EnglishVirtual

If you have any questions about participating remotely or if you have a question about the course, 请透过电邮联络我们 courses@composingmoments.com.

Note:

  • 课程包括午餐休息时间
  • 课程结束时间可能有所不同
  • 所有课程时间都被列为EST

课程

Day 1 Agenda – The Digital Advertising Ecosystem

1.0解释营销模式

      1. 1.1:数字媒体的加拿大足迹
      2. 1.2 .消费者购买漏斗
      3. 1.3:数字化中的传统营销理念
      4. 1.4:支付、赚取和拥有

2.0数字景观

      1. 2.1 .数字媒体生态系统
      2. 2.2:买方景观
      3. 2.3:出售Side Landscape
      4. 2.4:内容分发
      5. 2.5:纲领性景观
      6. 2.6 .编程式结构

3.0数字广告格式和平台

      1. 3.1:搜索引擎营销
      2. 3.2:展示广告
      3. 3.3 .移动广告格式
      4. 3.4 .社交媒体广告形式
      5. 3.5:视频广告格式
      6. 3.6 .原生广告格式
      7. 3.7:音频广告格式
      8. 3.8 .手机应用
      9. 3.9:跨设备使用

4.0数字广告测量

      1. 4.1 .定义成功指标
      2. 4.2 .数字活动类型
      3. 4.3:数据来源
      4. 4.4:媒体数学

5.0关键数字广告工具和技术

      1. 5.1:研究工具
      2. 5.2:广告服务如何运作
      3. 5.3 .广告服务技术
      4. 5.4:媒介测量
      5. 5.5 .目标选择
      6. 5.6 .归因信息

6.遵守合规政策/标准

      1. 6.1:广告法
      2. 6.2:隐私法
      3. 6.3:反垃圾邮件法
      4. 6.4 .行为广告法
      5. 6.5:可视性
      6. 6.6:视频广告投放标准
      7. 6.7:展示广告标准

第二天议程-销售数字媒体

8.0成为客户专家

      1. 8.1:进行品牌和客户调研
      2. 8.2 .了解自己的价值
      3. 8.3:征求建议书(rfp)
      4. 8.4 .优先考虑目标
      5. 8.5: kpi(关键绩效指标)
      6. 8.6: Discussions you need to have before pitching

9.技能培养:积极倾听

      1. 通过一系列的乐趣, interactive group exercises we’ll practice the art of active listening and discussion is role in sales.

10.0提案

      1. 10.1:提案流程
      2. 10.2:数字媒体定价模型
      3. 10.3:创造一个完美的求婚

11.技能培养:展示

      1. In this section we will explore practical things you can do to become a more engaging and persuasive presenter.

12.0发起和监控数字活动

      1. 12.1:发布时间
      2. 12.2:活动启动清单
      3. 12.3 .节奏和优化
      4. 12.4 .分析活动表现

13.技能建设:打造个人品牌

      1. 13.1 .评估自己的优势
      2. 13.2 .获得思想领袖的地位

Obtaining your 数字媒体销售证书

To learn more about the 数字媒体销售证书 visit the PG电子官方平台注册 US网站. 当您准备好注册时 点击这里 获得独家加拿大PG电子官方平台注册会员优惠

奖状

        • 非常的信息. Couldn’t be more pleased with the success of this course & 我所获得的知识. - 2019年10月与会者
        • Thank you for the insightful Digital Media experience! I learned quite a bit, and have my trusty book to review ——凯利·塞莱克 里卡多媒体
        • 谢谢你的精彩课程!  哇,有很多东西要吸收! ——安吉拉·琼斯

教育政策

取消

If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.

In the event that PG电子官方平台注册 needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), 由与会者选择, 将由加拿大PG电子官方平台注册提供吗. However, PG电子官方平台注册不负责, 或提供任何金钱补偿, any expenses incurred by the registrant or attendee (including, 但不限于, 不可退票机票, hotel fees or change fees) due to such a cancellation.

转移

Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.

Payment

Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, 工作坊或研讨会. You are not confirmed until payment in full is received by PG电子官方平台注册, 并向您发送一封确认邮件.

版权

All printed materials provided by PG电子官方平台注册 are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by PG电子官方平台注册 may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).