2021年即将结束, PG电子官方平台注册 is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. 这是2022年越来越重要的几个话题之一, 是零广告投资的问题吗. Marketers and agencies are launching initiatives ranging from ad impact awareness 研究 all the way to public pledges to hit net-zero carbon emissions by specified dates. 与此同时, 供应链, 同样致力于推动积极的变化, is interested in better understanding how to deliver tangibly towards the new world view and buy side expectations. 开始对话, PG电子官方平台注册 completed some preliminary fact finding to help start the conversation and is currently connecting with international PG电子官方平台注册s to coordinate information, 研究, and potential policy to drive the industry forward in a realistic and impactful way. 

As agencies begin to explore the environmental impact of their media investments they work to define their potential role in the climate crisis. Among the early findings is the immense computational power needed to serve ads 编程ally. 和我们最近做的很相似 报道 nft缺乏可持续性, the internet represents an estimated 4% of emissions today which is more than the pre-covid airline industry. Any area of the internet that is dealing with split second transactions is bound to be responsible for some of that percentage and agencies are starting to take note and are already exploring options to offset the impact to hit net-zero carbon in their media buys. 为背景, the term “net zero” refers to the theoretical amount of carbon offset/output where global warming stops and more technically, 《pg电子平台app新版下载》, it is defined as “achieving a balance between anthropogenic emissions by sources and removals by sinks of greenhouse gases in the second half of this century”.

One of the leading international holding companies leaning into the crisis, WPP 宣布 their commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. The media company plans to source all their operational electricity through renewable sources by 2025 and investigate the production and placement of advertising content in media channels from television and press to radio and online through the lens of sustainability to achieve their net zero commitment. Including emissions from the placement of advertising is a first for the industry and we are anticipating more commitments of this nature will follow.

Recognizing that climate change is a priority for many of its global advertising clients, WPPs initiative to reach net zero by 2030 will help ensure clients can meet their own targets. GroupM is consolidating its existing carbon calculators to allow a single view of emissions across channels and is making them available to clients at scale. 碳数据将被整合到媒体供应商的采购请求中, and all media plans provided to clients will be net zero by the end of the decade.  

The good news is that the industry has been working on efficiencies that have the fortunate byproduct of addressing waste in 供应链. 我们正在努力消除欺诈, 加强对供应路径的控制，杜绝冗余, inevitably there will be an impact on computational power required to support the digital media industry. The more we focus our attention on streamlining ad tech through elegant architectural planning and coding, 我们为减少我们的足迹做出的贡献就越多.

与此同时, several PG电子官方平台注册 members have made significant changes to their operations and ways of doing business to signal their commitment. Programs include recycling initiatives (particularly in hardware categories like phones, 电脑等.) to environmentally friendly building certifications and everything in between. 新闻 publishers have made efforts to dedicate editorial coverage of the crisis on a consistent and prioritized basis while brands have been adamant about producing ads using vendors that can demonstrate their sustainable practices and certifications. While it may not be immediately possible for every media stakeholder in 供应链 to remove C02 from their activities, there are emerging opportunities to support environmental projects that would offset their own emissions. Reforesting and regreening the planet represents a clear opportunity for brands to offset more CO2 than they contribute by simply planting trees. 在短期到中期，这种类型的活动可以帮助确保 有意义的 媒体供应链和买方之间的伙伴关系. We have been watching several publishers take on the crisis by investing in corporate social responsibility programs that aim to fulfil their goals while exploring longer term solutions to hit net zero.

随着PG电子官方平台注册引入金本位制, 加拿大媒体市场的全球供应链认证计划, the issue of sustainable practices will inevitably surface in our evaluations and standard setting. We invite our members to participate in these critical discussions to help raise the industry bar and help bring the industry forward. If you are an PG电子官方平台注册 member and would like to join the conversation, please reach out to committees@composingmoments.com