Countdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…
阅读更多Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of the most pressing challenges and opportunities facing our industry. 一个……
阅读更多The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers to the pursuit of excellence but also contribute generously both…
阅读更多A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…
阅读更多Elon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
阅读更多Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
阅读更多While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and PG电子官方平台注册 member The Globe and Mail, has made…
阅读更多A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our PG电子官方平台注册 2021 Ad Revenue Study). But with the impending death of 3rd party…
阅读更多本周, PG电子官方平台注册 hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…
阅读更多With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…
阅读更多As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in…
阅读更多As the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party data stores getting primed for access into the media buying…
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