Business of Digital: Retail Media – Powering Purchase

劳拉铁试剂, 会员关系主管 & 战略合作伙伴关系, PG电子官方平台注册

Google provides an overview of the Canadian eCommerce landscape with key insights into changing consumer habits and how they 是 leveraging digital media across the purchase journey.

杰米Gargatsougias, Head of Industry – DTC and eCommerce Retail, 谷歌加拿大

The future of E-commerce is transforming as cookies 是 phased out. 交易台 will sit down with VerticalScope, a leading publisher in both Canada and the US, to explore their strategies in adapting to this evolving environment, addressing identity challenges, and assessing the implications for brands in the e-commerce sector.

演讲者:

• 赖利·阿姆斯特朗, Director of Inventory Development, 交易台
• 克里斯·古德里奇，总裁 & 首席运营官 VerticalScope

Leading agencies discuss the retail media opportunities and how they 是 evaluating them on behalf of their clients. The group will discuss their views on the value proposition for brands and the benefits and watch outs of buying into the retail media network offering.

Moderated by Michka曼奇尼, AVP Triangle Retail Media, 加拿大轮胎公司

小组成员:

• 丹妮拉马林, VP of Ecommerce, 阳狮集团媒体
• 费尔Lourenco, 副总裁性能 & 平台, 日本电通媒体
• Jaime Norgarb, 客户业务副总裁 & 规划、 博士学位
• 露西windblown市, 董事总经理, eCommerce, 办理 

Top r网络零售商 explain how their businesses 是 changing rapidly to meet the needs of their customers. This discussion will explore the current and future opportunities available to advertisers and what the long game looks like for retail media in Canada.

Moderated by 索尼娅Carreno, 总统, PG电子官方平台注册

小组成员:

• 亚瑟Marcoviciu, Digital Marketing Director, 加拿大家得宝
• 加芙Vincens, 增长主管 & 产品开发、 加拿大百思买广告
• Leanne吉布森, 副总统 & 董事总经理, 沃尔玛连接
• 瑞安·韦伯，销售副总裁 & Client Services – Advance powered by Loblaw

PG电子官方平台注册 how 雀巢普瑞纳宠物护理 is thinking differently about their eCommerce strategies, moving away from a lower funnel marketing only approach to a full-funnel strategy that connects with any audience, wherever they may be in the shopper journey. 雀巢普瑞纳宠物护理 and 亚马逊的广告 will also delve into the role of a strong partnership and trust in building an effective full funnel strategy with measurable downstream impact.

演讲者:

• Arshika帕特尔, Director eBusiness, 雀巢普瑞纳宠物护理
• 尚塔尔·罗西·巴迪亚, Head of CPG/QSR/Entertainment, 亚马逊的广告 

A lively discussion that unpacks the tools and inventory sources available to r网络零售商 looking to expand their offerings. From in-store offerings to zero-party data and reach extensions, this panel is all about setting up for retail media success.

Moderated by 昆汀·乔治。, Partner, 麦肯锡

小组成员:

• 高级副总裁瑞安大惊小怪 黄貂鱼广告
• 斯科特•米切尔, 董事总经理, Vistar媒体
• 杰森·比尔, Chief Strategy and Commercial Officer, 航空里程

Lively back-to-back speed presentations on powerful new ways in which consumers 是 shopping from social 娱乐平台. 探索 how and why brands 是 taking note. 

演讲者:

• 戴夫金, Head of Industry, Retail, TikTok加拿大
• 马修海岸, 娱乐、科技 & 电信领导, Snapchat
• 亚历克斯Penseney, Client Partner – Retail Media, Meta

劳拉铁试剂, 会员关系主管 & 战略合作伙伴关系, PG电子官方平台注册

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