Business of Digital: Report on Data 2023

The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels.

In its latest edition, we’ll explore generational differences, delve deeper into the current media spend distribution compared to time consumption, how retail is shifting to include digital commerce, and the advances in calculating the carbon footprint of ads.

As you plan for 2024 and aim to stay ahead of what is to come, this session is not one to miss!

Speaker:

• Matt Devlin, Managing Director – Marketing Science, PHD

CMUST will undoubtedly report on the incredible continued growth of video in various formats across different points of access. This panel will talk about what’s hot in video and what we can all expect in the new year. 

We knew that AI would take the spotlight in 2023 – as the year draws to a close this panel discusses the advancements, we’ve seen in the past 12 months and delves into how AI is being used for great er efficiencies, safety and sustainability. 

How have success metrics changed in the past year? This panel delves into what kind of rubric advertisers, agencies and publishers are starting to implement to evaluate what “good” looks like. Is there a cost to the new lens of success? What does that look like? 

• Drinks & passed canapés